Rugged-Up

Custom-Made Horse WearMade to measure. Locally crafted. Custom made colours and design.

View Rugged Up Range

Get in touch

Let's design your horse's perfect rug.

Tell us your horse's measurements, your colours, and what you need — we'll handle the rest. Most custom orders are ready within a few days.

Custom blankets from R999  ·  Off-the-shelf options also available
Chat to Us — Let's Design It Email Us

What happens when you chat to us

  • We'll ask about your horseSize, breed, and what the rug will be used for — so it fits properly.
  • Choose your colours & designPick from our fabric options or bring your own colour combination.
  • We make it locally, fastMost orders are ready within a few days. Cape Town area personal measuring available.
  • No commitment to enquireJust a conversation — we'll give you a quote with no pressure.

📍 Also in store at 126 Valley Road, Hout Bay
Mon–Fri 8:30–5:30  ·  Sat & Sun 9–2

Your Horse, Your Style

Tired of the Same Standard Horse Blankets?

Choose colours that reflect your style and suit your horse. Our blankets are proudly made locally in Cape Town and fully customisable — because it's your horse, your colours, and your needs.

  • Choose Your Colours

  • Add Your Logo

  • Your Horse’s Name

Why settle for standard when you can have something made just for you?

Why Rugged-Up is Different

  • Built on Real Experience

    Founded by Heather Johnson, Rugged Up is built on knowledge passed down from Sue Overton, a respected name in the equine world with over 30 years' experience creating quality horse wear.

  • Locally Made, Fast Turnaround

    All Rugged Up products are made locally using locally sourced materials. With our own manufacturing capability, turnaround times only take a few days.

  • Fabrics That Have Earned Their Place

    All fabrics have been carefully chosen and tested over time for comfort, durability, and performance — not just appearance.

  • Custom Fitted Where Fit Matters

    Horses can be personally measured in Cape Town and surrounding areas.

The Rugged-Up Range

  • Custom-Made

    Horse blankets (rain, stable, winter duvets, fleece)

    Fly sheets

    Sweat sheets

    Show sheats

  • Locally Made Accessories

    Stirrup and Saddle covers

    Compression masks

    Dog blankets and beds

    Fly masks and fly boots

    Travel boots

  • Off-the-Shelf Options

    Ready-made Rugged Up items are available online and in store at Whinny & Woof, Hout Bay.
Browse Full Range

Testimonials

  • I would like to compliment Whinny and Woof on their awesome fly boots. They are light, mould to the shape of the leg, and really easy to wash and dry. Kiwarra used to have fresh scratches on her legs every day from kicking at flies, (not to mention the jarring on her joints) and now her legs are clean. Thanks guys for your "Rugged-Up" fly boots.


    Petra Baldwin

  • We are absolutely thrilled with our new branded gear for EquiClay from Winnie & Woof. They supplied us with riding shirts, numnahs, and day sheets that perfectly represent our brand. The attention to detail and quality of materials are fantastic, and the service provided was professional and efficient. A pleasure to work with!

    Tamzyn, Equi-Clay

  • Just received our custom Team Silen blue and pink numnahs - they’re perfect!! Smart, well made, a great price, and quick delivery!!!

    Team Silen

Rugged-Up is available online and in store at Whinny & Woof, Hout Bay.

📍 126 Valley Road, Hout Bay

Mon–Fri: 8:30am–5:30pm
Sat & Sun: 9am–2pm

Have questions about fit, fabrics, or colour options?

Chat to Us on WhatsApp Email Us